#1.) There are good reasons why you have to drive forever to get to them. One, the land is cheaper. And two, they know that if you drive that far, there's a better chance you'll feel like you HAVE to spend money to justify the trip.
#2.) A lot of the stuff isn't leftover from the main store. Outlet malls aren't the home of damaged merchandise or the main store's extra inventory anymore. They're mostly filled with slightly lower-quality items made specifically for the outlet.
#3.) Some of the outlets aren't really outlets. There's no legal definition for an outlet mall. Usually it just means more than half the stores are outlets. So plenty of the stores sell stuff at full price.
#4.) You're going to have to deal with WAY more tourists than at a regular mall. Outlet malls aggressively market to tour groups and tour busses . . . and they're FILLED with the kind of awful tourists you might not find at the real mall.
#5.) The coupon books probably aren't a good value. A lot of outlet malls sell coupon books to use at their stores. But most of the coupons aren't that great . . . just a lot of "buy something, get a crappy free gift" kind of deals.
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